TOVIYAH

Branding isn't just a logo.

A logo is the sign that gets someone's attention. But what keeps their attention, what makes them trust you, remember you, and choose you over everyone else, is something deeper than a color palette or a font choice.
It's knowing who your business is. Who it's for. What it stands for. And how to communicate all of that clearly before you ever say a word.
That's what I do.I start with your buyer, what they need to feel before they say yes, and build your brand identity backward from there. Every name, every logo direction, every word choice comes from that foundation. Nothing is arbitrary.I won't take your money if I don't think I can genuinely help you. That's not a disclaimer. That's how I work.

You might be in the right place if...

— You're starting a business and want to get the foundation right from the beginning
— You've been operating a while but your brand has never quite felt like you— You're ready to attract a better caliber of client and your current brand isn't helping— Someone gave you a logo and it's fine, but fine isn't what you're going for— You know something is off but you can't put your finger on what— You want someone who will tell you the truth, even when the truth is that branding isn't your real problem

What Working Together Looks Like

01 — You reach out
Tell me a little about your business and what you're hoping to accomplish. No commitment, no pitch. Just a conversation to see if we're a good fit.02 — You fill out a short questionnaire
Before we talk, I send you a set of questions about your business, your buyers, and your goals. Your answers give me the raw material I need to do my best work.03 — We have a real conversation
A focused video call where I listen more than I talk. By the end of this call, we'll both know what your business needs and whether I'm the right person to help you get there.04 — I get to work
Depending on the package, I'll deliver your Brand Direction Report, your visual identity, your messaging framework, or all of the above. Everything is built around what came out of our conversation; nothing is templated or generic.

Where do you want to start?

Brand Clarity Session — $150 to $250
For businesses that need strategic direction before anything else. We'll diagnose your positioning, define your ideal buyer, and identify exactly what your brand needs to communicate. You'll walk away with a written Brand Direction Report and a clear path forward.
Right for you if: You need clarity before you're ready to invest in design.Brand Foundation Package — $500 to $800
For new businesses or those starting from scratch. Everything in the Clarity Session, plus business name options, tagline, three logo concept directions, final logo files, color palette, and font guidance.
Right for you if: You need a complete starting point built on strategy, not guesswork.Brand Identity Package — $1,000 to $1,500
For established businesses ready to evolve. Everything in the Foundation Package, plus a full logo suite, brandmark concept, brand guide, and a complete messaging framework — the verbal identity of your business.
Right for you if: Your brand no longer reflects where you're going.Not sure which is right for you? Reach out and tell me where you are. I'll be straight with you about what makes sense — including if I think you need something different entirely.

What clients say.

"I had an idea for a business but no name, no direction, and no brand — I didn't even know what a brand was. Matt connected everything to me personally. He found out why I wanted to start my business, what I loved about it, and built my branding, color scheme, and even the name around that. He doesn't just help you brand your business — he gets to the very heart of why you love what you do and makes your business feel like an extension of you."
— Sarah S., Founder of Dei Amor LLC

Let's figure out what your business needs.

Reach out and tell me a little about where you are and where you're trying to go. No commitment, no sales pitch. Just an honest conversation about whether I can help.
I respond to every inquiry within 24 hours.

Toviyah — Brand Strategy & Identity